Ikea's filament bulb is 60% cheaper than the Hue alternative - Gearbrain
Apple HomeKit added to Ikea Tradfri smart bulb line with firmware update | AppleInsider
John Velasco on Twitter: "There's no fuss about the $10 cost for #IKEA's new #Tradfri E26 smart light bulb, but there's the matter of using yet another hub if you want that #